How do traditional, regulated industries cope with social engagement? In my previous post, I have explored the reasons that hold those industries back from becoming truly social, taking Pharma as an example. Here, I am suggesting a few ways to seize the business potential of social engagement. May this post inspire curiosity and action.
Read MoreHow do traditional, regulated industries cope with social engagement? Not so well, as it seems. In a series of two posts, I will explore the reasons that hold those industries back from becoming truly social (part 1), taking Pharma as an example. Between real constraints and irrational fears, various avenues of action exist (part 2) to seize the business potential of social engagement.
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