How do traditional, regulated industries cope with social engagement? Not so well, as it seems. In a series of two posts, I will explore the reasons that hold those industries back from becoming truly social (part 1), taking Pharma as an example. Between real constraints and irrational fears, various avenues of action exist (part 2) to seize the business potential of social engagement.Read More
A short while ago, one of my tweets was favorited and retweeted more than any of my previous tweets. It made me curious to understand why. Was there anything in its content that was particularly appealing? Any learning I could draw from this?