Why partner with Kotter? It’s not just about the brand, and not just about Pr Kotter – “world leadership guru”. I explain where this collaboration comes from and what it means to me
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Volunteers decide by themselves. They can say no. That’s why “volunteer” is a rarity in the corporate world, that loves nothing more than orderly management of resources. Yet, they bring invaluable energy and ideas... provided organizations learn to mobilize and leverage volunteers. Here is an example, taken from an on-going movement for quality improvement. Based on Kotter's 8-Step for leading change, it is about enabling massive volunteerism to help the organization improve.
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