Posts in Communications
Can We Save Corporate Communications?

Creating a common reality, from which people can act together towards a certain goal, is possibly the most arduous challenge faced by corporate communicators today. Major social changes, technological disruptions have profoundly impacted sense-making. What can corporate communicators learn about this new world and evolve their professional practice, to remain relevant and add business value?

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Voices Of The Corporate People

How can organizations become “social”? Adapting companies to the social economy so they can meet the requirements of empowered and connected customers requires some massive internal transformation. Even when leaders understand the necessity to shift away from old models and modernize their organizations, they hardly know where to start. Here is a suggestion: a simple framework for culture change. 

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